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Brief
EGA Wellness products pride themselves in being made 100% organic to improve gut and overall health. The brand stands by their motto which that 'better health begins inwards'.
The ask was to make audiences aware of the brand's mission to make Ayurvedic drinks and supplements accessible to everyone and to ensure they incorporate it into their daily lives.
Insight
Consumers have started taking their health more seriously and are looking for honest & clean healing digestibles that can be incorporated into their daily routine without much effort.
Execution
The aim was to educate customers and showcase the cleanliness of the brand's products through visuals that were not overcrowded combined with copy that communicated the core benefit through each product in a tonality that was easy to understand. This was work done as part of the brand's Performance Marketing efforts.
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