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Brief
Culture-conscious, the brand wanted its Performance Marketing efforts to highlight the beauty of our local, state-specific artisans while still offering affordable price tags to their millennial audience.
Insight
With today's affinity for different kinds of sarees and the many styles in which they can be worn, this India fashion staple allows the audience to diversify their closets and express themselves in new yet traditional ways.
Execution
In order to showcase the beauty of each saree and its unique specifications, the Performance Marketing creatives were kept minimalistic and the Copy was almost an ode to each product.
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