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Brief
As an up & coming skincare brand, the client was clear on breaking through the clutter of chemically-derived ingredients and wanted to carve a niche for the brand through Performance Marketing.
Insight
It's not every day that you come across a skincare brand whose ingredients are almost entirelly plant-derived. In a sea of serums & toners that run the risk of reaction, it was imperative that the consumer was made aware of a more conscious alternative.
Execution
A fun, colorful and clean Visual Strategy was brought to life through friendly, benefit-focused Copy that not only targeted the young, beauty-conscious audience but also clearly showcased the brand's positioning and offering.
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