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Brief
Ruosh wanted their Social Media to speak to the young, working millennial man with a sense of humor while engaging the digital audience.
Insight
The evolved, millennial working man in modern India enjoyed being intellectually stimulated. Tapping into this would allow the brand to grow their Social Media presence and increase Brand consideration.
Execution
The approach for Social Media was primarily Moment Marketing, Trend-jacking, creating unique & engaging properties, and clever content.
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