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Brief
As a brand that spoke to Gen Z, the client was clear that they wanted the communication to reflect the lingo, style and understated edginess that this generation possesses through Performance Marketing efforts.
Insight
Gen Z's way of communicating is a language of its own - one that has a personality and a style, which was the key inspiration for the Creative Performance Marketing strategy.
Execution
Taking from abbreviations, crisp 'Insta' captions and pop culture references, the content & visuals for this brand were a complete representation of the youth, their lifestyle, their culture and their fashion choices.
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