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Brief
With its launch in India, Herbal Essences wanted to target the younger audience while owning its unique variants, certifications & vibrancy via platform-specific content.
Insight
The younger generation is more aware and less tolerant of flighty claims. They appreciate relatable & authentic content that speaks to them.
In addition, their exposure makes them appreciate exotic ingredients.
Execution
Through stunning,colorful visuals, tongue-in-cheek copy, partnerships with micro-creators, moment marketing and well-directed shoots, the true essence of these products were brought to life.
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