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Brief
The real-estate empire - The Parkwest - was launching their latest architectural gem in the centre of Bengaluru and wanted to position the property as a 46 acre, luxurious yet lush, oasis.
Insight
That Parkwest (mainly focusing on its Magnolia tower) was the lungs of the city. It’s where the air is crisp, the space is never ending and every backyard was made in the lap of luxury.
Execution
A Print & Outdoor campaign - The Lungs Of Bengaluru. A clean thought to tie in just how lush, green and a cut above the rest this property really is brought to life through custom visuals and impactful storytelling.
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