top of page
Brief
To target cycling enthusiasts & professionals who compete in sporting events like Tour de France and make them aware of the brand's wide array of professional gear by internationally acclaimed brands.
Insight
A lot of brands that sell sporting brands keep their communication very simple, straight-forward and to-the-point. The aim was to change that and motivate the sportman to hop on the saddle.
Execution
Strong, premium visuals and hard-hitting, uplifting copy came together for this Performance Marketing campaign.
bottom of page