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Brief
No longer did the Indian audience have to look too far to find their perfect dairy alternative. Alt Co. wanted to push its Oat Milk to the health & environment-conscious Indian consumer.
Insight
The consumer of a product as unique as Alt Co.'s Oat drink needed communication that spoke to their lifestyle and create confidence in the brand to make the switch.
Execution
The Performance Marketing Creative Strategy was to fully harness the vibrant packaging of the brand and combine it with 'punny', witty and warm Copy.
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