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Brief
The ask was to create ads for the U.S. audience that would be easy to comprehend and not overly serious like most Ayurveda brands.
Insight
Not all consumers in the U.S. market are aware of the benefits of Kerala Ayurveda's easy-to-consume herbal supplements. The aim was to ensure that it was not overwhelming yet be effective.
Execution
Through Performance Marketing efforts, the aim was to craft copy that seamlessly married a very clear CTA with a lighter tonality & visual approach.
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