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Brief
Femmella wanted their Performance Marketing efforts to focus on curating ads that felt clickable to the target audience - the modern, millennial working woman - without sounding overly sales-y.
Insight
Women today know what they want and don't like to be spoken to as an audience that is unaware of fast fashion and changing trends.
Execution
Through tailored & intelligent content, sophisticated yet fresh visual direction and a deep understanding of the evolved audience demographic, the Performance Marketing strategy won a Gold at the Indian Digital Marketing Awards (IDMA) 2021 for the Best Performance Marketing Campaign
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