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Brief
Luminous was launching a range of designer fans, inspired by different cities across the world and wanted a Micro Site that told their story.
Insight
The fans were targeted to premium customers, who are very house proud - they like a story behind their purchases.
Execution
In order to sell them a vision for their home and not just a product, the Micro Site was crafted in a way where it delivers the aesthetic that the fans bring through unique product stories and opulent, thematic visuals.
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